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PT - Linearis
A Linearis é um escritório de arquitetura do interior de São Paulo.
Seu principal público alvo são pessoas recém casadas, que buscam um ambiente confortável e agradável, com o máximo de qualidade e cuidado. A missão da empresa é satisfazer os anseios dos seus clientes, prezando pela qualidade do serviço oferecido e agilidade.
A marca foi criada com base em três coisas: Robustez, modernidade, jovialidade. Tendo isso como os pilares fundamentáveis foi dado o start da marca, se posicionando de forma estratégica no mercado.
O L foi usado como base para o símbolo, juntamente com os grids da arquitetura para atingir o elemento visual desejado. A tipografia arredondada foi usada para dá um mais versatilidade e jovialidade a marca, quebrando o paradigma da formalidade.
EN - Linearis
A linear architecture office in the interior of São Paulo.
Its main public target is the newlyweds, who seek a comfortable and pleasant environment, with maximum quality and care. The company's mission is to respect customers, valuing the quality of the service offered and the agility.
A brand was created based on three things: Robustness, modernity, youthfulness. Having this as fundamental pillars given as the beginning of the brand, positioning itself strategically in the market.
The L was used as a basis for the symbol, associated with the architectural grids to achieve the necessary visual element. A rounded typography was used to provide more versatility and playfulness to a brand, breaking or formality paradigm.
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